Firstlogic partners with Proxix to deliveradvanced business geographic solutions
Software solution offers most precise pinpointing of physical locations
LA CROSSE, Wis., and PALM HARBOR, Fla., March 16, 2004 — Firstlogic, Inc., a global provider of data quality and postal automation software and Proxix Solutions a Palm Harbor, Fla.-based market intelligence company have recently inked a partnership agreement to offer advanced geographic solutions that help organizations manage and analyze location-specific business data. The partnership will allow Firstlogic to market and sell the Proxix-developed geo-spatial technology as an integrated component of the Firstlogic Information Quality Suite, a full-featured system for customer and operational data quality management.
“While organizations have collected location-based information in their data stores for a long time, few have been able to intelligently use it to affect business decisions,” says David Sonnen, a consultant specializing in spatial information management research at IDC. “The process of assuring the quality of data in order to better determine how to find, service and market to customers reaches into trends that affect nearly every imaginable market.”
The partnership between Firstlogic and Proxix will deliver a solution that allows organizations in the insurance, financial services, retail, direct marketing, telecommunications, utilities, and many other industries to better utilize location-specific data. Among the many uses for such a solution are determining definitions of retail or service trade areas, tax jurisdiction identification, or even risk determination to analyze distance to areas such as fault lines or floodplains for insurance organizations. Combining Firstlogic’s location assignment technology with Proxix’s geo-spatial analysis solution, pinpoint location of customers, businesses, or other sites can be utilized to determine optimum drive distances to nearest branch or store locations, determine if a customer falls within a tax jurisdiction, or high-risk insurance area, or even precisely market to a sales representative’s precise territory.
“Bringing the power of geographic information systems (GIS) to corporate data warehousing and customer relationship management implementations is a natural extension of our solution for data quality management,” says Eric Lieberman, president of Firstlogic. “Our combined solution with Proxix means organizations can get timely access to information for analysis and program execution for improving personalized communications, increase customer lifetime value, gain more market share, and make better decisions about what geographic area provides their best opportunity for successful operation.”
“The Proxix team brings more than 80 years of marketing and geo-spatial experience to the partnership with Firstlogic,” says Paul Wray, president of Proxix. “Our partnership with Firstlogic delivers locational business intelligence to the enterprise datawarehouse. Using our combined technologies, Firstlogic customers will be able to geo-spatially enhance their data and develop actionable information for smarter decision-making. Proxix's robust geo-spatial technology is based on Open GIS Standards which is tightly integrated based on Microsoft's SQL and Oracle 9i objects.”
Those interested in more information about the partnership can contact Firstlogic toll-free at 888-215-6442 (608-782-5000 outside North America), or Proxix Solutions at 866-781-2662 (727-781-2662 outside the U.S.). For more information about Firstlogic’s data quality solutions, visit the company’s Web site at www.firstlogic.com, or send email to information@firstlogic.com. For information on Proxix Solutions visit www.proxix.com, or send email to info@proxix.com.
About Firstlogic
Firstlogic specializes in enterprise-wide information quality solutions and services for e-business, data warehousing, and print and mail applications. Firstlogic is recognized as the leading global provider of information quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company’s Web site at www.firstlogic.com.
About Proxix Solutions
Proxix Solutions was founded by a team of marketing and geo-spatial professionals formerly from Qualitative Marketing Software (QMSoft), and two geography PhD’s with extensive consulting and research experience. Proxix specializes in developing geo-spatial technology and fully-integrated Web solutions accessible via a browser or XML/SOAP interface. Proxix has a team of industry experts with an emphasis on GIS applications for insurance, telecommunications, sales tax, site modeling and analysis, and marketing. In addition to technology and Web services, Proxix has developed a number of digitized databases, including hazard data for insurance underwriting and an enhanced tax jurisdiction database. Proxix's technology and databases provide a complete market intelligence solution. For more information, visit the company's Web site at www.proxix.com.