Cold Stone Creamery Churns Up Site Selection Strategies with Proxix Solutions’ Profi$ite
Palm Harbor, FL (April 4, 2006) - Proxix Solutions, Inc., a leading innovator in developing geospatial software, data and integrated solutions, announced today that Cold Stone Creamery implemented Profi$ite, Proxix’s Web service that delivers accurate sales forecasts calibrated for specific clients. With Profi$ite, businesses, such as Cold Stone can evaluate potential and current sites, anytime, anywhere.
Unlike solutions that develop profiles at the ZIP Code, census tract or block group level, Profi$ite delivers accurate sales forecasts based on Precision Point (P2) Analytics, which combines household-level demographics, proprietary databases and rigorous statistical analysis. Additionally, Profi$ite delivers a sales diversion estimate, market area demographics and analog store reports for further analysis.
“Profi$ite is an easy-to-use Web tool that generates sales forecasts, maps and market demographics, market penetration and sister store diversion reports for proposed sites,” stated Brett Sheets, vice president of real estate for Cold Stone Creamery.
Profi$ite provides users with standard Geographic Information System tools such as pan and zoom, layer control, access to thematic mapping and report generation in a PDF file or HTML format. Users can locate a site by entering an address or GPS coordinates, add new competitors and input important site characteristics for proposed sites. To view image,.
As a Web-based application, companies can easily integrate Profi$ite into their existing environment without involving IT resources. Profi$ite eliminates the need for specialized GIS personnel, licenses for demographic data and software installation.
About Proxix
Proxix Solutions is a location intelligence company that provides advanced geospatial software, data and integrated solutions to help businesses make smarter decisions, understand and mitigate risks, cultivate profitable customer relationships and increase market penetration. In 2003, well-known leaders within the industry responsible for developing many geospatial industry firsts including the first national address geocoder founded the privately held company. Proxix is headquartered in Palm Harbor, FL with offices in Boulder, CO and Madison, WI. For more information on Proxix, visit www.proxix.com.
About Cold Stone Creamery
Cold Stone Creamery aims to deliver The Ultimate Ice Cream Experience®, and this vision is carried through by a community of franchisees passionate about ice cream and making people happy. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Ariz., Cold Stone Creamery is an independently owned franchise system with more than 1,200 stores in the U.S., the Caribbean, Guam and Japan. For more information about Cold Stone Creamery, visit the company’s Web site at www.coldstonecreamery.com.