Data Processing & Enhancement

Proxix's geospatial enhancements & analysis create business intelligence based on physical locations.

Geospatial enhancements always begin with geocoding. Once we know the physical location of an address, we can further enhance your data with information about the area surrounding the point.

• Geocoding
• Primary Market Area
• Demographics

GEOCODING

Geocoding is the process of adding the latitude and longitude (spatial position) to an address. Additional information, such as census block group and census tract can also be appended during the geocoding process.

We offer geocoding services, as well as an XML/SOAP interface to our Web service for batch and real-time geocoding.

Geocoding was originally used in GIS systems to map points. However, geocoding is no longer just a mapping solution but an enterprise database solution. Geocoding allows organizations to geospatially process data and understand the relationship between one point to another point (e.g. store), or surrounding geographies or features (e.g. a store's primary market area, tax jurisdiction, coastline).

Learn more about our solutions that integrate geocoding and geospatial processing.

• Tax Jurisdiction Assignment
• Insurance Territory Assignment & Risk Determinations
• Site Location

PRIMARY MARKET AREA

Proxix's Primary Market Area (PMA) analysis provides bricks-and-mortar companies with a complete understanding of each location’s trade area. The pattern of customers for a given store provides the best possible picture of a store’s “draw”. Primary Market Area analysis includes the following:

Customer Data Acquisition: We geocode your existing customer database. If you don’t have a customer database, we have a number of methods to quickly and easily collect a representative sample.

PMA Creation. Our experience and research indicates that trade areas based on actual customer is best modeled by a Primary Market Area (PMA) polygon that encloses the nearest 80% of the total customers in the sample. Primary Market Areas can then be fitted to Drive Time polygons for further analysis.

PMA Analysis. Trade areas are “warped” by competitors, same-store cannibalization, movement barriers, and other factors. We analyze the impacts of trade area size, shape, and demographics drive store performance.

Sales Potential Modeling. A combination of geo-demographics, consumer expenditure data, and other variables allow us to forecast potential sales for every block group in a market area. In addition, we can also “score” individual consumer households. Concentrating your advertising in the best block groups and/or on the best potential customers can drive more traffic to your stores.

DEMOGRAPHIC ENHANCEMENTS

Enhance your customer data with block group demographics, including:

• Current Year Demographics
• 5 Year Projections
• Consumer Expenditure Data